"It's Goin' Down" is the debut single by American hip hop artist

Yung Joc Jasiel Amon Robinson (born September 20, 1980), better known by his stage name Yung Joc, is an American rapper. He is best known for his 2006 hit single " It's Goin' Down". and as a feature on T-Pain's US number-one single "Buy U a Drank (Shawt ...

, released in March 2006. It is from his debut album ''

New Joc City ''New Joc City'' is the debut album by American rapper Yung Joc. It features the hit songs "I Know You See It" and " It's Goin' Down" which was produced by Nitti and reached number three on the ''Billboard'' Hot 100. Commercial performance ''Ne ...

''. The song was written by Yung Joc and Chadron Moore, and was produced by Nitti.

Composition

The song is part of the

snap Snap or SNAP may refer to: Arts and entertainment * ''Snap'', the original release title for the 2013 film ''Enter the Dangerous Mind'' *''Snap'' (TV series), a CITV programme * ''The Stanly News and Press'', a newspaper in Albemarle, North Carol ...

genre, popular in hip hop music from the

Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...

. The title is slang for describing a "good time."

Music video

Directed by Lenny Bass, a music video for "It's Goin' Down" was filmed in early March 2006. It took place at various locations in the

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

area, including the corner of Rocky Ford Road and Hosea Williams Drive at the Kirkwood neighborhood and a clothing store in Belvedere Plaza. Yung Joc and other cast members ride in the 1969 Oldsmobile Cutlass. Making cameos in this video included rapper

Killer Mike Michael Santiago Render (born April 20, 1975), better known by his stage name Killer Mike, is an American rapper, actor, and activist. Mike made his debut on Outkast's 2000 LP ''Stankonia'', and later appeared on their Grammy-winning single " ...

, two members of the R&B group Cherish, and producer Nitti.

Commercial performance

"It's Goin' Down" performed very well in the U.S., peaking at number 3 on the ''Billboard'' Hot 100 on June 24, 2006. It peaked at number 1 on the ''Billboard''

Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...

chart for eight weeks beginning on June 3, 2006. This single and successor "

I Know You See It "I Know You See It" is a song written and recorded by American rapper Yung Joc. Produced by Kochease, the song features vocals from Brandy "Ms. B" Hambric. It was released as the second single from his debut album ''New Joc City''. It reached num ...

" both earned Platinum

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

certification on December 14, 2006 for selling one million copies.

Critical reception and awards

David Jeffries of

allmusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...

called the song "a simple, familiar-sounding bit of Southern weekend music that withstands numerous replays." Sonia Murray of Yung Joc's hometown ''

Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...

'' newspaper described the beat as having "sharp, insistent keyboards" and the lyrics as "simple... utinfectious." Comparing Yung Joc's rapping style to "a senior citizen on the

MARTA Marta may refer to: People * Marta (given name), a feminine given name * Märta, a feminine given name * Marta (surname) :István Márta composer * Marta (footballer) (born 1986), Brazilian professional footballer Places * Marta (river), an ...

," Brian Sims of ''

HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...

'' called the song "hypnotic, even if the flow is not" and "nothing fancy, just bar after monotonous bar." Tom Breihan of ''

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'' was even more critical, describing the song as "basically filler itself" due to being "just a clicking drumbeat, a maddeningly repetitive synth line, and a swaggery brag-rap." In year-end lists, ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' ranked "It's Goin' Down" no. 79 in its year-end "100 Best Songs of the Year" list in 2006 for showing "the power of a pure, synthy snap beat and a singsongy rhyme." The January 2007 issue of ''

Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down productio ...

'' ranked the song 15th in its "60 Songs of '06" list. "It's Goin' Down" was a nominee for the

Grammy Award for Best Rap Song The Grammy Award for Best Rap Song is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to recording artists for quality songs in the rap music genre. Honors in several ...

2007 File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple's first iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakistani Prime Minister of Pakistan, Pr ...

, which went to "

Money Maker Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are as ...

" by

Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...

featuring

Pharrell Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...

. However, it won the Hip-Hop Track of the Year award at the

BET Awards 2006 The 6th BET Awards took place at the Shrine Auditorium in Los Angeles, California on June 27, 2006. The awards recognized Americans in music, acting, sports, and other fields of entertainment over the past year. Comedian Damon Wayans Damon Ky ...

Remixes

Five remixes were made for this song: the official remix features

Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...

Slim Thug Stayve Jerome Thomas (born September 8, 1980), better known by his stage name Slim Thug, is an American rapper. He initially gained mainstream attention for his contribution to the hit single by rapper Mike Jones, "Still Tippin'". In July 2005, h ...

, and

Jody Breeze Boyz n da Hood is an American Southern gangsta rap group from Atlanta, Georgia. They were formerly signed to Sean Combs' Bad Boy Records and consisted of Young Jeezy, Jody Breeze, Gorilla Zoe, Big Gee, and Big Duke. They have collaborated se ...

; one adds a verse by

Cam'ron Cameron Ezike Giles (born February 4, 1976), better known by his stage name Cam'ron, is an American rapper, record executive, and actor from Harlem, New York City. Beginning his career in the mid-1990s as Killa Cam, Giles signed to Lance "Un" ...

to the official remix; one features

Trae Trae is a given name. Notable people with the name "Trae" include *Trae Bell-Haynes (born 1995), Canadian basketball player *Trae Coyle (born 2001), English footballer *Trae Crowder (born 1986), American comedian *Trae Elston (born 1994), Americ ...

; the last features

Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...

and

Currency A currency, "in circulation", from la, currens, -entis, literally meaning "running" or "traversing" is a standardization of money in any form, in use or circulation as a medium of exchange, for example banknotes and coins. A more general def ...

. Rapper Lydell Lucky made a remix to the song as well, which features

Paul Wall Paul Michael Slayton (born March 11, 1981), better known by his stage name Paul Wall, is an American rapper and DJ. He has spent much of his career affiliated with Swishahouse Records, and has released several albums under the label and collabor ...

and others.

Charts

Weekly charts

Year-end charts

Certifications

References

{{authority control 2005 songs 2006 debut singles Yung Joc songs Bad Boy Records singles Snap songs Songs written by Nitti (producer) Hip hop dance